ANALYSIS OF PROMOTION STRATEGY ON TRADERS' INCOME FROM AN ISLAMIC PERSPECTIVE IN KAMPUNG LAUT TOURISM

Authors

  • Anida Mustasya Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi, Indonesia
  • Rafidah Rafidah Sultan Thaha Saifuddin State Islamic University of Jambi, Indonesia
  • Princess Anggi Lubis Sultan Thaha Saifuddin State Islamic University of Jambi, Indonesia

DOI:

https://doi.org/10.30868/ad.v9i001.7473

Abstract

This study aims to analyze the promotional strategies implemented by traders in Wisata Kampung Laut and its impact on their income, with reference to the Islamic perspective. The method used is a qualitative approach with in-depth interviews with traders and direct observation at the location. The results of the study indicate that effective promotional strategies, such as the use of social media and collaboration with tourism managers, can increase product visibility and attractiveness. From an Islamic perspective, the importance of honesty in promotion and upholding business ethics is also emphasized, which contributes to consumer trust and the sustainability of traders' income. This study provides recommendations for traders to further integrate Islamic values​​into their promotional strategies, in order to improve economic welfare while maintaining moral integrity.

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Published

2025-07-03

How to Cite

Mustasya, A., Rafidah, R., & Lubis, P. A. (2025). ANALYSIS OF PROMOTION STRATEGY ON TRADERS’ INCOME FROM AN ISLAMIC PERSPECTIVE IN KAMPUNG LAUT TOURISM. Ad-Deenar: Jurnal Ekonomi Dan Bisnis Islam, 9(001), 55–68. https://doi.org/10.30868/ad.v9i001.7473

Issue

Vol. 9 No. 001 (2025): Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Special Issue

Section

Articles

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Copyright (c) 2025 Anida Mustasya, Rafidah Rafidah, Princess Anggi Lubis

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