RICE TRADERS' STRATEGIES IN INCREASING SALES TURNOVER IN WANCI SUBDISTRICT, WAKATOBI REGENCY ACCORDING TO SHARIA ECONOMIC PRINCIPLES

Authors

  • Yeni Wanci Sekolah Tinggi Agama Islam (STAI) Wakatobi, Indonesia
  • Sarni Handayani Puspita Sari STAI Wakatobi, Indonesia

DOI:

https://doi.org/10.30868/ad.v9i001.8775

Abstract

This study aims to determine and analyze the effect of price and rice promotion strategy on purchasing decisions with rice customer satisfaction in increasing turnover in Wanci Village, Wakatobi Regency according to Islamic Economics directly or indirectly. The study uses a descriptive associative approach. The population in this study includes several samples of traders in Wanci Village. The number of samples is set at 10 respondents. Data collection techniques use questionnaires and interviews. Data analysis techniques use a quantitative approach. The results of the study indicate that directly, price and promotion each have a significant effect on purchasing decisions. Price and promotion each have a significant effect on customer satisfaction.

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Published

2025-07-03

How to Cite

Wanci, Y., & Sari, S. H. P. (2025). RICE TRADERS’ STRATEGIES IN INCREASING SALES TURNOVER IN WANCI SUBDISTRICT, WAKATOBI REGENCY ACCORDING TO SHARIA ECONOMIC PRINCIPLES. Ad-Deenar: Jurnal Ekonomi Dan Bisnis Islam, 9(001), 69–80. https://doi.org/10.30868/ad.v9i001.8775

Issue

Vol. 9 No. 001 (2025): Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Special Issue

Section

Articles

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Copyright (c) 2025 Yeni Wanci, Sarni Handayani Puspita Sari

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