PERLINDUNGAN KONSUMEN REPACKAGING SUSU CURAH DI MARKETPLACE PERSPEKTIF MAQASHID SYARIAH DAN HUKUM POSITIF INDONESIA
DOI:
https://doi.org/10.30868/am.v14i02.10999Keywords:
Perlindungan Konsumen, Repackaging, Susu Curah, Marketplace, Maqashid SyariahAbstract
Praktik penjualan susu curah melalui repackaging di marketplace menimbulkan permasalahan perlindungan konsumen karena kemasan ulang tidak mencantumkan informasi wajib, meliputi komposisi, tanggal kedaluwarsa, identitas produsen, nomor izin edar BPOM, kode produksi, dan petunjuk penyimpanan. Kondisi tersebut menyebabkan keamanan dan mutu produk tidak dapat dipastikan. Penelitian ini bertujuan menganalisis perlindungan konsumen terhadap praktik repackaging susu curah dalam perspektif Maqashid Syariah dan Hukum Positif Indonesia. Penelitian menggunakan metode hukum normatif dengan pendekatan konseptual melalui analisis konsep Hifz al-Nafs menurut Imam Al-Syathibi serta pendekatan perundang-undangan. Data diperoleh melalui studi kepustakaan dan dianalisis secara deskriptif kualitatif. Hasil penelitian menunjukkan bahwa praktik repackaging susu curah, antara lain MILO, Dancow, dan HILO di marketplace, dilakukan dengan mengemas ulang produk ke dalam kemasan lebih kecil tanpa mencantumkan informasi wajib, sehingga keamanan, mutu, dan kejelasan informasi produk tidak dapat dipastikan. Praktik tersebut belum memenuhi prinsip Maqashid Syariah dan ketentuan hukum positif Indonesia terkait hak konsumen atas keamanan, keselamatan, dan informasi yang benar. Perspektif Hifz al-Nafs menekankan jaminan keamanan pangan, mutu produk, informasi yang benar, serta ganti rugi (daman) bagi konsumen yang dirugikan. Hukum positif Indonesia mengatur hak konsumen, kewajiban pelaku usaha memenuhi standar keamanan pangan dan ketentuan pelabelan, serta tanggung jawab ganti rugi. Praktik tersebut bertentangan dengan ketentuan perlindungan konsumen, pangan, dan pelabelan pangan olahan serta belum memenuhi prinsip Hifz al-Nafs.
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