MARKETING INNOVATION OF EDUCATIONAL SERVICES THROUGH PPDB INDENT MI MUHAMMADIYAH SPECIAL PROGRAM KARTASURA

Authors

  • Raidah Sekar Harani UIN Raden Mas Said Surakarta, Indonesia
  • Mohamad Rahmawan Arifin UIN Raden Mas Said Surakarta, Indonesia
  • Fitri Wulandari UIN Raden Mas Said Surakarta, Indonesia

DOI:

https://doi.org/10.30868/im.v8i02.8563

Keywords:

Innovation; Marketing; Educational Service; Indent Admission

Abstract

Penelitian ini menganalisis inovasi pemasaran jasa pendidikan dalam  PPDB Indent di MI Muhammadiyah Program Khusus Kartasura. Metode kualitatif studi kasus digunakan dengan pengumpulan data melalui observasi, wawancara (Kepala Sekolah, Humas, dan guru), serta analisis dokumen. Temuan menunjukkan inovasi pemasaran seperti branding kuat, pemanfaatan media sosial, kemitraan, event khusus, testimoni, dan reward pembiayaan berhasil meningkatkan pendaftaran hingga 90% kuota (2025/2026), meski sempat turun di 2024/2025 karena promosi kurang optimal. Tantangan utama adalah persaingan dengan sekolah swasta baru. Simpulan penelitian menegaskan bahwa integrasi pemasaran jasa dan manajemen pendidikan dapat meningkatkan daya saing institusi.

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Published

2025-07-25

How to Cite

Harani, R. S., Arifin, M. R., & Wulandari, F. (2025). MARKETING INNOVATION OF EDUCATIONAL SERVICES THROUGH PPDB INDENT MI MUHAMMADIYAH SPECIAL PROGRAM KARTASURA. Islamic Management: Jurnal Manajemen Pendidikan Islam, 8(02). https://doi.org/10.30868/im.v8i02.8563

Issue

Vol. 8 No. 02 (2025): Islamic Management: Jurnal Manajemen Pendidikan Islam (Article On Progress)

Section

Artikel

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